our origins & mission
Shaw saw the light of day after our founder Jackson got frustrated with the men’s fashion outlets on the high street. It had become clear that the only way to cater to a growing market of modern men who wanted stylish, timeless but interesting clothes was to take matters into his own hands. And that’s how Shaw, as a concept, was created. At first, we tested the waters with a series of pop-up shops, and having found our target market, we decided to expand and open an online store.
We here at Shaw want to enable the modern men to dress with confidence. We are here for those who don’t have a big budget to spend on overpriced suits and who might not want to dress up the same was the rest of the office floor. We empower individuals who want to go for a timeless and stylish but still unique way of dressing up for both work and leisure. We want to break the norms that dictate the mainstream men’s fashion.
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